JavaFit Company Information

Background: Javalution Coffee Company was founded in 2003 when 2 friends were seeking a way to stay fit, have more energy and have a simple way to achieve their fitness goals, all without undergoing major lifestyle changes. It was at that point that they had a “Javalution” and determined that there wasn’t a better product to do that with than something that many adults enjoy every day and can’t get enough of - coffee. The JavaFit product is the brainchild of Scott Pumper , who currently serves as the company’s President. Scott was intrigued by the explosive growth of companies like SOBE and the emergence of Vitamin Water in the fortified food category, and questioned why no one was doing this with coffee as a delivery system. This led to his collaboration with Jose Antonio, who as a Sports Nutrition Scientist developed the formula for perfectly blended gourmet coffee with scientifically proven fortified nutrients. This collaboration resulted in the creation of JavaFit!

In January 2007 Dave Briskie, a JavaFit investor, became the Company's CEO. Mr. Briskie had concluded an 18 year career which was highlighted by the merger of three different companies (Two of which he was involved with since the start up phase) that ultimately became public on the Hong Kong Stock Exchange. With an eye toward strategic acquisitions and merger opportunities Javalution Coffee Company, under Briskie’s leadership, concluded its first major strategic investment by acquiring a 50% stake in its coffee roaster in November of 2007. At the conclusion of the acquisition Dave Briskie stated, “This is just the beginning of our plan of strategic growth through acquisition. Our investment in CLR Roasters provides JavaFit with a number of competitive advantages, and with this solid foundation they chose network marketing as the method to brand JavaFit and deliver multiple products worldwide:

JavaFit’s Core Values
• Integrity
• Passion and Enthusiasm
• Extraordinary Service
• Team Work
• Loyalty
• Excellence

Our Core Values represent the foundation of everything we do at JavaFit. They represent the principles we follow within our hiring practices as well as guide us in making appropriate business decisions on a daily basis. Every decision we make will embody the Core Values of our corporate culture. These values will also provide a beacon for us to follow as we interact with our affiliates and customers. We consider our customers our partners and we will passionately provide extraordinary service and excellence toward making our customers raving fans of our company.

Our Mission

To enhance our affiliates and customers well being by delivering great tasting products that provide real wellness benefits.

Our Philosophy

We strongly believe that our service initiatives, driven by our affiliates and customers needs, will lead us to extraordinary achievements.

Executive Team

Dave Briskie – JavaFit CEO
Dave’s drive to excel was apparent early as he received many high school accolades including the coveted Paul DeLorenzo scholar-athlete award and in 1983 graduated magna cum laude from Fordham University with a double major in marketing and finance. He is the proud father of two talented daughters who currently attend universities in North Carolina.

Beginning in 2007, Dave accepted the position of CEO of Javalution Coffee Company (JavaFit). He is energized to bring to JavaFit the experience he has garnered from an exciting and rewarding 18-year career with Drew Pearson Marketing, Inc. (DPM). Four years after he took over the sales effort, DPM’s growth rate was phenomenal, reaching $30 million in sales. During this time, The Dallas100 recognized and honored DPM as the 2nd fastest growing privately held entrepreneurial company. By 1996, DPM’s sales reached $70 million dollars and now have offices in Dallas, New York, Hong Kong and Minnesota. Dave’s team introduced the Drew Pearson brand to 15 European countries, Canada, Mexico, Latin America and Asia. Named CEO of both DPM and DPI in 1996, he is credited with negotiating multi-million dollar contracts and building relationships with a multitude of fortune 1000 companies including, Disney, Warner Bros, NFL, NBA, MLB, NHL, all major universities, Anheiser Bush and General Motors. In 2001, Dave orchestrated a merger of DPM and DPI with its key manufacturing partner, Mainland Headwear, and the merged company was taken public on the Hong Kong Stock Exchange. As part of the merger, Dave executed a 5 year employment contract, was a director of the Hong Kong Corporation, and remained as CEO of Drew Pearson Marketing through the conclusion of his agreement. Priding himself on building an amazing team that drove DPM and DPI to meet its lofty goals, Dave’s passion is building businesses from start up, and stands ready to build another strong brand and profitable company with JavaFit.

Scott Pumper – JavaFit President / Co-Founder
A health and exercise enthusiast who has dedicated many years to the actualization of optimum personal health and fitness, Scott Pumper is the co-founder and President of Javalution Coffee Company a leading pioneer in the functional coffee category that promotes an enhanced lifestyle. Since its inception in 2003, Scott has served as the company’s Director, President and Treasurer. Javalution Coffee Company is the brain child of Scott and a long-time friend and business partner. Both men witnessed the growth and success of the fortified drink market and wondered why one of the largest consumed products like coffee had been ignored. That’s how Javalution Coffee Company was born.

Scott began his business career on Wall Street in 1989, where he became a licensed stock broker and principal. While on Wall Street, Scott became involved in all aspects of venture capital, IPO’s, portfolio management and equity trading.
Born in Brooklyn, New York in 1971, Scott is an avid runner who also enjoys yoga and weight training. Scott and his wife Lisa have been married for almost 10 years and have a son named Tyler.

Jose Antonio – JavaFit Science Advisor
Jose Antonio, Ph.D. FASCM, CSCS is a leading research advocate in the field of performance nutrition. He is the co-founder of Javalution Coffee Co/ Science Advisor and CEO of the International Society of Sports Nutrition (www.theissn.org) and the host (with co-host Carla Sanchez) of the Performance Nutrition radio webcast/podcast (www.performancenutritionshow.com). He is also JavaFit's Science Officer (and co-founder) of Javalution (www.javalution.com). Dr. Antonio is a prolific writer and speaker in the field of sports and performance nutrition and a popular consultant to industry. He has published over 40 peer-reviewed scientific papers and has written several books in the field of sports nutrition and exercise (www.joseantoniophd.com). Dr. Antonio completed a Ph.D. and post-doctoral research fellowship at the University of Texas Southwestern Medical Center in Dallas Texas.

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